Get ready for every store to have automatic doors covered in video ads. LG is one of the leaders in OLED panel development, especially when it comes to televisions. However, this week the company is taking OLED in a new direction and applying it to the automatic doors we are all so used to walking through on a regular basis.
LG Electronics has signed a memorandum of understanding with Assa Abloy, a Swedish conglomerate with a long history and lots of experience developing automated doors. The two will work together to create automated glass sliding doors that double as displays using LG’s OLED tech, more specifically, LG’s Transparent OLED signage and SuperSign software for content management.
“LG, the leader in next-generation digital signage, and Assa Abloy Entrance Systems, the global leader in automated sliding doors, are working together to create an exciting, new digital environment,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Our previous large-size transparent OLED displays, which can be found around the globe, proved that transparent OLEDs were a very effective medium and we’re now taking that to a whole new level.”
LG has already demonstrated what it can achieve with transparent OLED panels. Train windows in Beijing and Shenzhen have been upgraded this year to LG’s 55-inch transparent displays so they can show commuters real-time information. On sliding doors, LG believes it presents new opportunities for, “greeting customers, communicating with employees and delivering advertising and marketing content unobtrusively to consumers.” It also allows for “convenient and touchless access to buildings and structures.”